If you don’t party day and night, you get arrested! Massive art project Futuredrome built a Mad Max style city in an old quarry, and invited 1000 people to join the neverending party, live action roleplaying game, festival and movie-in-the-making. Mathias Gullbrandsson talks about lessons from the project and introduces Borderland – a new project in the same vein.
Mathias Gullbrandson is a film-maker and games producer with 13 years of experience in storytelling, game and service design, and innovation processes. He has produced or been highly involved in games like Futuredrome, Knappnålshuvudet, Hamlet and Virtual Galileo. Gullbrandson is co-founder and CEO of The Story Lab.